CHARACTER COUNTS! National Partnership

Tapping the potential of today's youth

Since 1986, character education has been a cornerstone of Phil Baker's commitment to young people.  As founder of the South Dakota Just Say No Club, Phil led a three-year drug prevention effort for 100,000 young people in 500 schools and communities.

Now Phil has formally partnered with CHARACTER COUNTS! the country's most widely-adopted character education framework.  His assembly program Character Rocks uses upbeat songs and team-building activities to challenge young people to make a positive difference in their homes, schools, and communities.

Click here to learn more about Character Rocks.

CHARACTER COUNTS! (CC!) is the nation's leading character education program, with more than 5 million students participating throughout the United States.

Developed by Michael Josephson of the Josephson Institute of Ethics, Los Angeles, Calif., CC! provides extensive training programs and a wide range of age-appropriate teaching aids for parents and character educators.

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Los Angeles, CA 90045


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